Right from the time Nike entered into the sports and fitness market, it has been a monopoly. They have been defined as pioneers of sports accessories. Be it any sports like football, hiking, jogging, basketball, and skateboarding, Nike shoes have been the preference. Nike has been able to successfully churn out superb designs in a variety of colors. This lends a stylish, chic and a comfort look and feel to the shoes. They look cool and attractive and youngsters feel that their wardrobe is incomplete if they do not own a pair of Nike shoes and sneakers.
Nike Skateboarding sneakers were introduced in the year 2002. This sport gained momentum during this time and Nike SB again took this as a challenge and specially designed shoes for skateboarding sportsmen and lovers of skateboarding. Nike extended its footwear line along with clothes to cater to this newly founded community of skateboarders. Advertising strategies were adopted by Nike when it came to introducing this new brand and Nike had stiff competition from other big giants who had a strong market presence when it came to sports goods and sports accessories. There were advertisements given out in magazines like the Thrasher magazine and Transworld Skateboarding magazine. Pamphlets and catalogs were extended to people who went to watch skateboard at these skateboarding events all over the globe. This was a very strong and smart marketing strategy which Nike adopted. They roped in stores selling hardcore skate apparatus etc so as to attract more public attention.
The regular Nike Dunks has a rubber insole as against Nike SB which came out with special zoom air insoles. These SB shoes are available only in a few Nike outlets and every store possesses only one set of every style of these shoes. Hence, if you own a pair of Nike SB, you are lucky since only a selected few are able to possess these beautiful pair of shoes and sneakers.
Nike SB also wanted to ensure they have sportsmen speak about this new brand of sneakers, so as to grab more eyeballs. Hence, they roped in well known skaters like Reese Forbes, Gino Iannucci, Todd Jordan, Lance Mountain, Paul Rodriquez, Daniel Shimizu and many more. These skaters were gifted the exquisite SB brand of sneakers and they could pick and choose the colors.
Nike SB comes out with new designs and artistic patterns and colors and attractive designs pertaining to culture like landmarks, seasonal collection, artists etc. The Nike SB family is extending and increasing day by day. New entrants want to try out these brands and once they have used the brand, they are faithful to these shoes lifetime.